Now that the new California Privacy Rights Act (CPRA) has long been in effect, it’s time to clean up your...
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Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad...
CANNES, France -- It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell....
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship...
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair...
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...