Barbie Proves That It’s Never Too Late to Write a New Chapter

I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there’s no mystery about the ambition of making this a blockbuster hit. But it’s more than a blockbuster hit that Mattel is after. If it were just about ticket…
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