News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

AdExchanger |

Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,Continue reading »

The post News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio appeared first on AdExchanger.

Read more