When It Comes To Ad Quality, Programmatic Isn’t The Problem

AdExchanger |

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposedContinue reading »

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Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data

AdExchanger |

Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A on Wednesday, is helping enterprise brands and professional sports teams get consumers to proactively share their first-party data. The round was led by Manifest Investment Partners, with pinch-hitting from several strategic adContinue reading »

The post Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data appeared first on AdExchanger.

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