Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
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When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer...
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest...
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
AUCKLAND, Today: “How does M+AD prefer to be contacted?” Telum Media Australia’s Rhys Evans wondered (via an emailed Q+A). Our...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Means Go Privacy and sustainability are critical...
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief...
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped...