A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
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There’s just two weeks left to enter the 2022 TVNZ-NZ Marketing Awards. This year’s expanded awards programme has several new categories,...
Marketing has played a role in society for as long as there have been messages to deliver. What started as...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a...
For most people in 2022, it's impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them....
Last week, the French data watchdog--Commission Nationale de l'informatique et des libert?s (CNIL)--ordered three French websites to stop using audience...
Google’s Encrypted Signals Program Just Entered Open Beta, And Here’s What You Need To Know About It
If you haven’t had lunch yet, don’t worry, because here’s a healthy serving of acronym soup. Earlier this month, ESP,...
Welcome to marketing in 2022, when brands are rushing to enter the metaverse and launch products and experiences that don't...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...