After The Pivot To Video, Publishers Must Find A Way To Monetize

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It seems inevitable that publishers will at some point take a crack at video. With its high CPMs and promise to reach more readers, the move isContinue reading »

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Publishers And The Inevitable Pivot To Video

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to videoContinue reading »

The post Publishers And The Inevitable Pivot To Video appeared first on AdExchanger.

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