Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era Adweek Feed
Kantar
Kantar’s 2025 Ad Impact winners span a diverse range of categories, from FMCG and fast food to automotive, insurance and wider service sectors....
Kantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling. An impressive evolution of the ‘seek...
The former WPP chief will lead Kantar Media’s newly independent board. Adweek Feed
Kantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling,...
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low...
Kantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota,...
Kantar New Zealand has appointed Jay Carlsen in the newly created role of group account director – public sector. As...
Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S....
Jeff Greenspoon, a Dentsu veteran, has been appointed CEO for the Americas at Kantar, bringing with him over a decade...