Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is...
Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019....
AUCKLAND, Today: BCG2 has launched the latest instalment in rural insurer FMG’s long-term brand platform, We’re Here for the Good...
Through its "Keep Walking" message, Diageo whisky brand Johnnie Walker wanted to inspire its global audience to carry on after...
With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more...
To put it simply: Highdive has figured the Super Bowl out. The 70-person independent agency based in Chicago has strung...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Neeva Have I Eeva Paid To Search The search...
The Trade Winds The balls keep bouncing for advertising lobbyists. Yesterday’s newsletter cited the IAB’s transition from publisher-focused group to...
Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society,...