Agencies Commemorate Unilever’s Retiring CMO Keith Weed

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. ItContinue reading »

The post Agencies Commemorate Unilever's Retiring CMO Keith Weed appeared first on AdExchanger.

Read more

Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society”

AdExchanger |

In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softerContinue reading »

The post Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society” appeared first on AdExchanger.

Read more