Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society”

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In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softerContinue reading »

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