Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data....
Kroger
"The Sell Sider" is a column written by the sell side of the digital media community. Today's Q&A is with...
Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking On The Giants Kroger is getting into the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA)...
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...