Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
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Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
If you’re an organization in dire need of digital transformation, who ya gonna call?While an enterprise software company might not...
“Managing the Data" is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. In...
Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...