You’ve Gone In-House. Now What?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Taking programmatic in-house can make sense for any big-budget marketer that wants to innovate and take control of its programmatic future. However, whileContinue reading »

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