What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down...
Labs
The Code and Theory Network has expanded to include agencies such as Instrument and Left Field Labs. The move aligns...
The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a...
SYDNEY, Today: Murmur-Group has struck an exclusive deal with Aryma Labs, shaking up the marketing scene in Australia, NZ, and...
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will...
Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify....
The brains behind Tracksuit, TRA Labs and Previously Unavailable are teaming up again to launch a new start-up called Ideally. ...
Given industrywide pushback, the IAB Tech Lab has amended its previous update to its guidelines for in-stream and out-stream video....
The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech...