Removing Risk From Content Investment: A Network’s Survival Guide

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. From Comcast and NBC to AT&T and Time Warner, the unification of premium content with rich consumer data is driving our current phase of media consolidation. These companies areContinue reading »

The post Removing Risk From Content Investment: A Network’s Survival Guide appeared first on AdExchanger.

Read more

The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax ofContinue reading »

The post The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars appeared first on AdExchanger.

Read more

For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The new reality of consumer channel choice has thrown a wrench into the decades-old media model that funnels millions of brand advertising dollars to linear television. Competition for theseContinue reading »

The post For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets appeared first on AdExchanger.

Read more

The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. We’re about to witness a generational realignment of the media mix. Consumers have complete control over how they receive information, and they can subscribe, fast-forward, opt out, block orContinue reading »

The post The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020 appeared first on AdExchanger.

Read more

Podcast: 4C Insights Stretches Beyond Social

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram,Continue reading »

The post Podcast: 4C Insights Stretches Beyond Social appeared first on AdExchanger.

Read more