Disney In One Buy: How Disney Is Unifying Its Advertising Approach

At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance advertising, will share how it’s selling connected TV as consumer habits and advertising preferences change. Disney is on a mission to unify its inventory across platforms and offer buyers alluring scale against much smaller audienceContinue reading »

The post Disney In One Buy: How Disney Is Unifying Its Advertising Approach appeared first on AdExchanger.

Read more