EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the...
League
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a...
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand?...
After creating a new Friday Night Baseball package for Apple TV+, Major League Baseball has partnered with a different streamer...
Corona is celebrating its new status as the Official Cerveza of Major League Baseball by giving away Opening Day tickets...
As soccer has exploded in popularity across the U.S., NBCUniversal has big plans after maintaining its exclusive rights to one...
An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the...
ESPN+, Disney's smallest streaming service, will get a big live sports boost in the coming months. A substantial seven-year deal...
The Major League Baseball Players Alumni Association added on-demand athlete marketplace Icon Source to its roster, opening up opportunities for...
Facebook teamed up with hip-hop superstar Post Malone on Post Malone's Celebrity World Pong League, a new, exclusive series available...