May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How NBC Sports Plans on Turning the Premier League Into the Next NFL

As soccer has exploded in popularity across the U.S., NBCUniversal has big plans after maintaining its exclusive rights to one of the world’s most famous leagues. NBCU and the Premier League extended their rights agreement by another six years on Thursday, fending off rivals like ESPN and ViacomCBS in a heated bidding war that confirmed…
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