April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple Lands Exclusive Major Soccer League Streaming Rights for Every Game

Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a 10-year streaming rights deal beginning in 2023, and the Apple TV app will be the exclusive home of every live MLS match without any local broadcast blackouts or restrictions. The new MLS streaming service will…
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