The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media Rating Council (MRC), released its first update to in-game ad measurement standards since 2009. The new standards reexamine the metrics for counting a valid… Continue reading »
The post IAB, MRC Release First New Standards For In-Game Ad Measurement Since 2009 appeared first on AdExchanger.
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