Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But...
Let’s
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also...
To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp....
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for...
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by...
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online...
Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create...
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around...
No, you don't have to invent something totally brand new and different to have an impactful brand, but it certainly...
What makes your brand worth listening to? It's all about the story your brand is telling--and how. In this episode...