Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a "specific, one-to-one experience" for...
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Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by...
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online...
Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create...
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around...
No, you don't have to invent something totally brand new and different to have an impactful brand, but it certainly...
What makes your brand worth listening to? It's all about the story your brand is telling--and how. In this episode...
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while...
Even though we talk about "brand" here every week, it can still seem like a nebulous concept. What is a...
If you don't have brand positioning, you won't have a brand for long. But what is brand positioning, and what...