Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers,...
Lifeline
Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their...
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register....
Subscription boxes like BirchBox and Barkbox are all the rage these days--and not just among us humans. My dog Bear...