May 9, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Lifeline for the Subscription Box Model Beyond the Pandemic

Subscription boxes like BirchBox and Barkbox are all the rage these days–and not just among us humans. My dog Bear jumps for joy when his Bark Box comes through the door. In fact, a 2020 survey by CouponFollow found that one-in-five shoppers purchased via a subscription box during the lockdowns, and McKinsey now estimates the…
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