Performance Advertisers Are Turning To Lift Tests To Defend The Spend

AdExchanger |

Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the Argentinian web company, which owns and operates 17 classified apps and sites around the world, including Craigslist competitor Letgo in the US. PerformanceContinue reading »

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