NBC: Inconsistent Measurement (And Bad Ads) Are Holding The Industry Back

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The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have problems,” said Linda Yaccarino, NBCUniversal’sContinue reading »

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