A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
LiveRamp
Remember that consortium led by LiveRamp, MediaMath and AppNexus to develop a cookie-based identifier that could be used consistently across...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.After graduating Stanford in 2010 with a degree in math and...
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...