Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do...
LiveRamp
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of...
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms...
Acxiom stock ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
Remember that consortium led by LiveRamp, MediaMath and AppNexus to develop a cookie-based identifier that could be used consistently across...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.After graduating Stanford in 2010 with a degree in math and...
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business...