Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU...
LiveRamp
PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from...
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock...
LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year,...
LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed....
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday,...
The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...