EU Strikes Down Privacy Shield; LiveRamp Acquires Retail Analytics Startup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU Privacy Shield, the transatlantic data-sharing framework. More than 5,300 companies, most of them small or medium enterprises, rely on the Privacy Shield, and will now need additional contractual agreements directly with users to continue using… Continue reading »

The post EU Strikes Down Privacy Shield; LiveRamp Acquires Retail Analytics Startup appeared first on AdExchanger.

AdExchanger