“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
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After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com....
As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible...
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data....