May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

No Longer Just Incremental: Roku Enters The 2021 Upfront Pushing Scale And Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Roku has a message for TV buyers: traditional linear’s decline continues, with a 39% loss in ratings and a median age creeping over 60. Sure, prices for traditional TV advertising haven’t dipped. But it’s fair to argue that old school programmers are surfingContinue reading »

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