May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands

When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week ago, some of the carmaker’s strongest critics greeted the intentions with extreme doubt. GM has mapped a five-point “action plan” to diversify its media and marketing company relationships. The plan appears to show a substantive…
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