Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies

AdExchanger |

At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] notContinue reading »

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