Consumers give tech giants the highest brand perception and purchase intent. Adweek Feed
Losers
In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice—while Google’s Privacy Sandbox investors and...
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath,...
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the...
In this week's episode, Cathy Hackl and guest host Lee Kebler talk about the changes at OpenAI, Roblox's latest virtual...
Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff....
Picture this. It's a crisp, Autumn day in early October and you're just starting off the week with some scrolling...
When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of...
We always wrap our upfronts week coverage by rounding up the week's most memorable moments, but given just how much...