If there is one brand that has learned how to grow a devoted fan base and bring together a global...
loyalty
Donatos Pizza's loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns...
People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...
Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds...
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get...
Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform...