Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
loyalty
Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. Brand equity is a term that sounds...
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get...
Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform...
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it's a poem in...
Imagine starting as VP of marketing for a restaurant chain on the same day restaurants were forced to shut down...
What consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end?...
Reaffirming its policy of creating "Random Acts of Kindness" for customers, the U.K.-based international coffee chain Pret a Manger is...
The Value Of Loyalty Retailers are all-in on loyalty programs – which means earmarking serious growth marketing budgets to acquire new...