CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
loyalty
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part,...
If there is one brand that has learned how to grow a devoted fan base and bring together a global...
Donatos Pizza's loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns...
People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...