On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and...
loyalty
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part,...
If there is one brand that has learned how to grow a devoted fan base and bring together a global...
Donatos Pizza's loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns...
People do seem rather willing to give up a lot of information about themselves – including biometric data – without considering...
Chief Customer and Strategy Officer of Loyalty NZ, Bridget Lamont has spent many years driving business results through the application of...