Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
loyalty
A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get...
Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform...
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it's a poem in...
Imagine starting as VP of marketing for a restaurant chain on the same day restaurants were forced to shut down...
What consumer would single-handedly buy 100,000 cases of wine, even if there were a juicy reward waiting at the end?...
Reaffirming its policy of creating "Random Acts of Kindness" for customers, the U.K.-based international coffee chain Pret a Manger is...
The Value Of Loyalty Retailers are all-in on loyalty programs – which means earmarking serious growth marketing budgets to acquire new...
Payment options are key for retailers that want to meet customers' rising expectations, increase revenue and build brand loyalty. That's...
Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a...