JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up

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2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and Luma Partners this week. Last year included 2,000 transactions in the sector hitting $272 billion in deal value, according to JEGI. It was the fourth consecutive year of increasing transaction value inContinue reading »

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Luma Partners’ Brian Andersen Lays Out Ad Tech’s M&A Potential In 2018

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Luma Partners’ Brian Andersen will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17 – 18, 2018 at the Grand Hyatt New York.  2018 will see the same amount of deal activity as 2017 as the field of potential buyers expands, predicts Luma Partners’ Brian Andersen. The ad tech acquirers are much different from when Andersen joinedContinue reading »

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Luma Partners’ Brian Andersen Predicts M&A Hotspots In The Measurement Space

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Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of Luma Partners. “And as part of that [transition], they need to know: How do we manage our data? How do we use our data for targeting? How do you understandContinue reading »

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M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)

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Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to reports released this week by investment banks LUMA Partners, JEGI and Petsky Prunier. Deal activity rose to the $100-to-$200 billion range. JEGI reported deal activity at roughlyContinue reading »

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LUMA On Omnichannel: It’s Really Starting To Come Together

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Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Remember when everyone kept predicting the seminal year of mobile, year after year, until the question became moot because mobile was everywhere? The same thing is happeningContinue reading »

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