Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts...
Magnite
Supply-side platforms are under intense pressure to prove unique value or hit the chopping block. And Magnite is using connected...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...
Magnite has always been an SSP. But lately, it’s only had CTV on its mind. Its total Q4 revenue for...
AMC Networks, the self-styled "leader in targeted streaming" is continuing its digital overhaul, this time with the announcement that it...
Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $ 31 million, in a deal that will improve...
Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6%...
Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according...
Magnite is shaking up its leadership team following the late April approval of its $ 1.17 billion acquisition of SpotX....