The best way for a brand to devise a company-wide policy for using generative AI responsibly is to get in...
Making
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater...
Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and...
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated...
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears...
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle...