Mar Tech Preps As GDPR Looms

For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP of research at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiersContinue reading »

The post Mar Tech Preps As GDPR Looms appeared first on AdExchanger.

Read more

Who Are This Year’s Strategic Acquirers In Media And Marketing?

AdExchanger |

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21stContinue reading »

The post Who Are This Year’s Strategic Acquirers In Media And Marketing? appeared first on AdExchanger.

Read more