As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But...
Marketer
Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their...
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests...
AUCKLAND, Today: Leading Newmarket-based business consultancy firm Attain has partnered with AU marketing strategy technology company Robotic Marketer, “to bring...
Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and...
Robotic Marketer, a pioneering technology company specialising in marketing strategy, has joined forces with Attain, a prominent business consultancy firm,...
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only...
Broadcasting giant Warner Bros. Discovery has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing...
On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand...
A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers...