Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all. Consequently, there is a lot of talk about the need to standardize retail media measurement. Organizations like the IAB and ISBA are playing a […]
The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.
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