Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile...
Marketers
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed...
In the course of my nearly decade-long experience of building a company, I've had hundreds of investor meetings. Fundraising has...
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large,...
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric,...
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so...
How does one market to a generation with some members not having been born yet? On this week's episode of...
Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
John Spannos was in the right place at the right time when influencer marketing took off. "I got lucky," he...
Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive...