The past year was one of contrasts for the gaming industry. It was both one of the most significant years...
Marketers
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove. In November,...
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a...
As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping...
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly...
The world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of...
Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising....
Global snack producer Mondelez International is growing, and its creative marketing strategy is driving its success. For its third-quarter results...
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media,...