Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
Marketers
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad...
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand...
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers...
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and...
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans...
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration...
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years...
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it,...
In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to...