The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...
Marketing Cloud
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor.But last...
In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly...
Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO...
SAP acquired Gigya for $350 million in September for its consumer identity management solution.The deal, which just closed, will help...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business...