When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers...
marketing
Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and...
NAPIER, Today: Hawkes Baydigital agency FizzyPop, launched in May by Tom Young – former head of digital at agribusiness agency...
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy...
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and...
In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party...
In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Performance Marketing Group (OPMG) came out as the top...
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with...
Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global...
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV...