My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an...
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Media expert Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week: Halloween has dethroned April Fools’...
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed...
AKQA’s North America CEO Tesa Aragones and chief marketing and growth officer for the Americas Jabari Hearn have departed the...
The CMO took the brand promise from a tagline to a multi-dimensional campaign. Adweek Feed
The New Zealand Marketing Association is inviting high-performing students from the University of Auckland and AUT to join its Top...
Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach...
If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief...
The Marketing Club is launching Marketers Day, a grassroots festival built by marketers for marketers. Marketers Day aims to celebrate...
OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest...