Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they...
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NZ Marketing goes digital! The strong opinion and insight into the core disciplines of marketing and communication that you have...
Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March,...
Mass media holding company Gannett announced today that it has created a new executive leadership role, chief marketing and strategy...
Target has appointed Maurice Cooper as its newest senior vice president of marketing. In joining the company, Cooper will directly...
When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich...
In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program...
Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Marketing Moola The world is in an economic tailspin and traditional media doesn’t know which way is up – but...